My name is George Athas.

Over 25 years of extensive project experience across many sectors of brand assessment, concept and design strategy and product development in the fashion/apparel industry has allowed me to guide hundreds of clients’ thoughts and ideas into a brand identity.

My focus is now consultation to start-ups and existing businesses and organisations looking for complete business solutions.

Our studio provides a wealth of experience and intellectual property in concept design, branding, line planning, sourcing, market positioning, website content, corporate collateral, technical design, consulting, computer aided design, apparel/production preparation, photography and management supervision.

We are a facility capable of taking projects from concept to completion with accurate results in record time, whether you are launching a new brand or repositioning an existing one.